"It's the exact same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the same way", my exasperated other half hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I actually wrote 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to fall for nice packaging, I have a prevailing right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated other half following me in sluggish movement. It was certainly a 'die-hard' moment. You know, when the hero is escaping from a bunch of wild bad guys with maker weapons, and they're contending your feet or something ... and there's an explosion behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging designs on them. I enjoyed the packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, but these packaging styles made the cut.
You see, this is the kind of thing that happens when you put some effort into making your packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why spend so much money on the product packaging?" Perhaps you're also thinking that the large packaging boxes cash must go towards developing check here much better quality items ... for faster delivery choices ... or perhaps the cash should go towards investing prospective customers to expensive dinners in Italian restaurants. It's your call, actually.
This is what I have to inform you, as a graphic designer and customer. The more effort you take into developing your website product packaging, more customers will take a look and stop at your product packaging or what's inside the packaging. Now, does it make sense for me to state now that when they stop and take notice of your packaging, your chance of getting them to buy your item increases? Exactly.
You see, the function of product packaging is to grab the customer's attention. And without an electrifying packaging, consumers are going to walk past the loads and stacks of other competitor items ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice product packaging. Once they stop and have a look, you've won the very first round.
Think about it!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I liked the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, but these product packaging designs made the cut. The more effort you put into designing your product packaging, more customers will take an appearance and stop at your product packaging or what's inside the bread packaging equipment.